Practice Areas

We specialize in many industries, including: Lawn and garden, hospitality, business services, consumer products, health care, non-profit, technology and manufacturing.

Don’t see your specific practice area? Not to worry. Our professional portfolio contains a wide range of industries.

Lawn and Garden

From cloning historic trees to warning about the dangers of fire ants, we dig in and get our hands dirty to deliver results for our clients.  Whether cultivating consumer awareness, launching new sustainable products, or commemorating centennial anniversaries, our strong relationships with industry influencers help our clients grow their businesses and climb to new heights.



If it tastes good, we want the world to know by helping our clients tantalize the taste buds of enophiles and gourmands worldwide.  If it’s opening a new restaurant, reinvigorating a trusted brand, celebrating the season’s harvest, or ensuring lovers of great food and wine experience your chef’s creations, our public relations menu of services wins rave reviews for clients with appetites for success.


Business Services

We are business executives first – with seasoned public relations expertise that helps companies achieve their strategic priorities.  Whether the goal is to reach CEOs, make the most of your next trade show investment, or to set-the-record straight with anxious shareholders or curious customers, we provide counsel and results directly linked to bottom-line success.  Beyond our ability to secure coverage by traditional and emerging media, we also help clients diagnose and solve internal communication challenges – whether the right solution is senior executive training or tools to reach and motivate employees.


Consumer Products

From cell phones to power tools and travel mugs, we help clients get the word out about their cool products and great inventions.  We think first about the customer and from there, implement outreach strategies to connect and generate sales.  Combining aggressive media pitching with fun events that drive traffic to bricks and clicks, we target diverse consumer sets to ensure product awareness runs deep and wide.


Health Care

Quality outcomes are among the most difficult healthcare stories to tell. Arment Dietrich specializes in identifying what really matters to patients, caregivers, and healthcare professionals. Today’s competitive healthcare market leaves little room for differentiators. Key messages to articulate expertise and quality care go a long way in setting one healthcare provider apart from the rest.



We enjoy working for the greater good and that’s why we take special pride in assisting not-for-profit organizations of all types. Whether representing a national organization in the fight against birth defects, helping disadvantaged groups find suitable housing, or attracting visitors to a museum or cultural event, we understand the non-profit landscape.



We’re a little geeky. We like technology. Seeing a new product or service before anyone else does is pretty darn cool! Technology accounts including hardware, software, peripherals, test and measurement equipment, data storage systems, systems solutions/integration, telecom, and batteries excite us!  Through media relations, special events, and high-profile speaking forums we generate broad-reaching buzz and brand awareness.



Manufacturing makes our world run – literally! Whether introducing a one-of-a-kind pneumatic valve to prospective clients or debuting a high-quality engine unmatched in the marketplace to trade show attendees and media, we make it work for our clients. A core area of expertise, manufacturing assignments include media relations, special events, speaking engagements, contributed articles, and more.