Updates from Gini Dietrich, CEO

A quick bio...

Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc., a firm that uses non-traditional marketing in a digital world.

The author of Spin Sucks, Gini has delivered numerous keynotes, panel discussions, coaching sessions, and workshops across North America on the subject of using online technology in communication, marketing, sales, and HR.

One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel.

A couple of weeks ago, my friend and colleague, Sharon Cain, asked me to guest blog for her. My topic? Social media predictions for 2010.

My first prediction is that Foursquare, from a business-to-consumer perspective, is about to create an entirely new way to track customer loyalty. Instead of having someone come in with their punch card, and them receiving a product or service free after 10 purchases, with Foursquare retailers now know what time of day their loyal customers visit, all of their personal demographics, what they typically buy, and how much they typically spend. Think of the possibilities! 

THEN! Late last week, Starbucks announced a partnership with Foursquare to offer promotions for their loyal customers. They're the trail blazers. Read the Mashable story about it here, keep an eye out for what's coming next, and think about how/if you can use Foursquare in your business.

Read my other predictions on the Quest PR blog by clicking here.