Using Digital Communication for Business Growth

Gini Dietrich

A Quick Bio

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, and co-author of Marketing In the Round

Gini is the author of the PR and marketing blogSpin Sucks, which is a 2012 Cision Top 100 Blog, the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. And she is co-host of Inside PR, a weekly podcast about communications, social media, and where they all meet and intersect. 

She delivers numerous keynotes, panel discussions, coaching sessions, and workshops across North America and Europe on the subject of using online technology in communication, marketing, sales, and HR.

One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel. She also can be found writing at Crain's Chicago Business and in various PR and marketing blogs and publications.

Speaking Topics

Gini Dietrich speaks on business-to-business topics such as:

  • Social media bootcamp: Making sense of it all
  • Driving sales with technology: Using branded content, publishing, and mobile
  • Digital communication: New trends and capitalizing on them ahead of competition
  • Business blogging: Generating traffic, writing valuable content, and monetizing visitors
  • Building an online community: Customer service, HR, marketing, PR, and sales
  • Developing an online reputation: Seven principles for creating your brand's reputation
  • Creating content: The value of "what's in it for me" as the customer
  • Cultivating and converting leads: Converting online traffic to sales

Experience with more than 100 keynotes, workshops, panel discussions, and coaching sessions, Gini has spoken for audiences from 20 to 1,000. Not a professional speaker, but business owner and communicator, the content is practical, actionable, and results-driven (i.e. she teaches you how to improve your revenue through digital efforts). Contact Jess Ostroff to schedule Gini for your conference or event.