Using Digital Communication for Business Growth

Gini Dietrich

A Quick Bio

Gini Dietrich is the founder and CEO of Arment Dietrich, a digital marketing communications firm based in Chicago. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Speaking Topics

Gini Dietrich speaks on business-to-business topics such as:

  • Social media bootcamp: Making sense of it all
  • Driving sales with technology: Using branded content, publishing, and mobile
  • Digital communication: New trends and capitalizing on them ahead of competition
  • Business blogging: Generating traffic, writing valuable content, and monetizing visitors
  • Building an online community: Customer service, HR, marketing, PR, and sales
  • Developing an online reputation: Seven principles for creating your brand's reputation
  • Creating content: The value of "what's in it for me" as the customer
  • Cultivating and converting leads: Converting online traffic to sales

Experience with more than 100 keynotes, workshops, panel discussions, and coaching sessions, Gini has spoken for audiences from 20 to 1,000. Not a professional speaker, but business owner and communicator, the content is practical, actionable, and results-driven (i.e. she teaches you how to improve your revenue through digital efforts). Contact Dawn Buford to schedule Gini for your conference or event.