PR Toolbox
Arment Dietrich writes monthly columns for trade publications such as Franchise Times, Hotel Executive, Restaurant Hospitality, and PR Crossings. By doing so, we give business owners and other professionals tools to learn more about how public relations can grow and enhance their enterprises.
Hotel Executive
- When to Hire an Outside Firm
- Developing Publicity Materials
- Media Training — 13 Tips to Consider
- Trade Shows: Creating an Event
- Developing a Comprehensive PR Strategy
- Developing Speaking Opportunities
Franchise Times
- Establishing Your Own Media Contacts — June-July 2008
- Media Toolbox for Franchises — April 2008
- Set the Record Straight: How to Fight Spin — March 2008
- Generating Publicity Without a PR Firm — February 2008
- Do You Have an Online Media Room — January 2008
- Developing a Presentation of Speech — November-December 2007
- Developing Speaking Opportunities — October 2007
- Creating Publicity at a Trade Show — September 2007
- Shared Brand Equity and Watch Sales Soar — August 2007
- Using Second Life, MySpace, and Google in your Business — June-July 2007
- Creating Opportunities for Speaking — May 2007
- Crisis management — April 2007
- Ignore the Media at your Own Risk — March 2007
- Perfecting the Press Release — February 2007
- How to Talk to the Media — January 2007
- Telling What You Do — November-December 2006
- Tools to Achieve Business Objectives — October 2006
PR Crossings
- Making the Move to PR — February 2008
- How to Interview for Your First Job in Public Relations — 2007
Restaurant Hospitality
- Wage Increase a PR Nightmare? — April 2007