PR Toolbox

Arment Dietrich writes monthly columns for trade publications such as Franchise Times, Hotel Executive, Restaurant Hospitality, and PR Crossings. By doing so, we give business owners and other professionals tools to learn more about how public relations can grow and enhance their enterprises.

Newfangled networking only works if it’s not all about you

— October 2009

Whose program comes first? The franchisor’s or the franchisee’s?

— September 2009

Companies need to give customers something to tweet about

— August 2009

Being social means having to say ‘sorry’

— June/July 2009

When is it time to get help?

— May 2009

How to register your personal trademark
Stop the March madness; get back on the ball
High 5: How the higly successful communicate
Your most important audience – employees