PR Toolbox

Arment Dietrich writes monthly columns for trade publications such as Franchise Times, Hotel Executive, Restaurant Hospitality, and PR Crossings. By doing so, we give business owners and other professionals tools to learn more about how public relations can grow and enhance their enterprises.

Newfangled networking only works if it’s not all about you

— October 2009


Whose program comes first? The franchisor’s or the franchisee’s?

— September 2009


Companies need to give customers something to tweet about

— August 2009


Being social means having to say ‘sorry’

— June/July 2009


When is it time to get help?

— May 2009


How to register your personal trademark
Stop the March madness; get back on the ball
High 5: How the higly successful communicate
Your most important audience – employees