Once upon a time there was a young lady who was a bit too big for her britches and had a pretty big problem with authority...namely anyone who told her what to do or that she was wrong. So she decided to leave the comfort of her big agency life and venture out into business on her own.

Five years, and a recession later, this young lady discovered that she was passionate about growing a business, working with clients, and helping them achieve their goals, but that she really didn't know as much as she thought she did when she told the Man where to stick it.

So, along with some trusted colleagues, she transitioned a very traditional public relations firm to a company that helps clients monitor and measure online efforts against business goals...providing an alternative to their traditional marketing efforts.